Geordie McClelland

Geordie is a founder, and Chief of Strategy at altr, a digital experience design firm based in Salem, MA. Geordie has worked for the Coca-Cola Company’s internal Think Tank, as VP Strategy for Straightline International, as a senior consultant for Monitor Group’s Marketspace digital practice, and most recently as Director of Strategy at BEAM interactive, where he led insight gathering and strategy development for both B2B and B2C companies in the financial services, technology, automotive, travel, telecom, CPG, information, and healthcare industries. Geordie’s led an Antarctic expedition, taught SCUBA diving, and founded a career advancement service for disconnected young people. He’s a graduate of Williams College.

altr has been recognized as a leading product and UX design firm, having worked with clients including athenahealth, BD, SimpliSafe, Iora Health, Breas,, Bentley University and Constant Contact.