Geordie McClelland

Geordie is a founder, and Chief of Strategy at altr, a digital experience design firm based in Boston, MA. Geordie has worked for the Coca-Cola Company’s internal Think Tank, as VP Strategy for Straightline International, as a senior consultant for Monitor Group’s Marketspace digital practice, and most recently as Director of Strategy at BEAM interactive, where he led insight gathering and strategy development. Geordie’s led an Antarctic expedition, taught SCUBA diving, and founded a career advancement service for disconnected young people. He’s a graduate of Williams College and lives with his wife and two children in Cambridge, MA.